COGNITIVE FEATURES OF ADVERTISING TEXTS WITH VERBAL AND NONVERBAL COMPONENTS
Keywords:
advertising linguistics, multimodal discourse, cognitive linguistics, visual semiotics, consumer psychology, brand communication, persuasive techniquesAbstract
This research explores the cognitive features of advertising texts that incorporate both verbal and nonverbal components. The study examines how these multimodal elements interact to create meaning, influence consumer perception, and enhance message retention. By analyzing various advertising campaigns across different media, the paper highlights the importance of integrating linguistic and visual elements in effective advertising communication. The findings contribute to our understanding of cognitive processing in multimodal advertising and offer insights for marketers and advertisers in crafting more impactful messages.
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